Jun 17, 2020
For many marketers, sales enablement is a newer marketing discipline. Irina Soriano describes it as the strategic use of people, processes, and technology operating together to improve sales productivity and increase revenue.
As the Head of Enablement for Seismic, she would know a thing or two about...
Jun 3, 2020
Imagine building a marketing team from the ground up and seeing that brand go public through the New York Stock Exchange. For Elissa Fink, this was her reality. As the former CMO of Tableau, business intelligence software that helps people better understand their data, she led strategic planning and execution for its...