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The Bridge

Jun 17, 2020

For many marketers, sales enablement is a newer marketing discipline. Irina Soriano describes it as the strategic use of people, processes, and technology operating together to improve sales productivity and increase revenue. 


As the Head of Enablement for Seismic, she would know a thing or two about...

Jun 3, 2020

Imagine building a marketing team from the ground up and seeing that brand go public through the New York Stock Exchange. For Elissa Fink, this was her reality. As the former CMO of Tableau, business intelligence software that helps people better understand their data, she led strategic planning and execution for its...

May 20, 2020

Today’s consumer starts their buying journey online. It can be a struggle to manage all the opportunities online and turn them into sales. Another challenge is how to prioritize online leads and face-to-face opportunities. It’s easy to overlook a digital lead when there’s someone standing in front of you. 

In this...

May 13, 2020

With several weeks under their belts, property management teams have had to pivot, using video and virtual leasing to get more tours. To discuss how the industry has adapted and changed, PERQ hosted a panel discussion with Jenna Miller, Senior Director of Marketing at Buzzuto; Margaret Henry, Director of Marketing with

May 6, 2020

How do you use data to enable your on-site team to get a lease? How can the marketing and sales teams work together to drive a better customer experience?  

On today’s show, Andy Medley and co-host Muhammad Yasin are discussing the answers to these questions and more.  

Hear how Desiree White and Colin Cloud from NE...