Jun 17, 2020
For many marketers, sales enablement is a newer marketing discipline. Irina Soriano describes it as the strategic use of people, processes, and technology operating together to improve sales productivity and increase revenue.
As the Head of Enablement for Seismic, she would know a thing or two about sales enablement. Seismic is the global leader in sales enablement providing storytelling platforms to increase productivity and effectiveness across sales and marketing.
Learn from Irina as she breaks
down the basics to this now fundamental discipline while giving
listeners a plan to start. You’ll also hear how impactful it is to
give back to the sales enablement community by networking and
sharing ideas with other like-minded marketers and sales teams.
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Key Takeaways
Resources and Links Discussed: