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Bridging the Gap Between Online Acquisition and an Onsite Conversion | Hy.ly

May 20, 2020

Today’s consumer starts their buying journey online. It can be a struggle to manage all the opportunities online and turn them into sales. Another challenge is how to prioritize online leads and face-to-face opportunities. It’s easy to overlook a digital lead when there’s someone standing in front of you. 

In this week’s episode, Andy Medley and former co-host Fabian Rodriguez share ways to address these challenges. You’ll also hear from Robert Lee, Director of Operations Programming from Hy.ly as he shares his perspective on how to reduce the burden on the sales team through the power of automation. 

Key Takeaways

  1. Understanding the lead quality can help teams prioritize effectively.  
  2. Leverage automation to nurture leads without eliminating the human touch. 
  3. Use data to set benchmarks to track opportunities for sales process improvement.  

Resources and Links Discussed: